Welp, this is exciting and somewhat terrifying.

I’ve launched and run businesses before, but this is the most personal experience yet. 

In 2010, I launched my first real company (EIN and all), Prediculous. It was a terrifying day. I remember feeling afraid and intimidated about what my friends and family would think and wondered if I made a big mistake. But, like someone singing karaoke with a group, there was safety in numbers by founding a company with a team. This is me going solo.

My first business taught me about the roller coaster: moments of complete terror or elation and little in between. I learned about the grind and wearing 17 hats: being the CFO, the janitor, the designer, customer service rep, the marketer, and doing whatever needs to be done to get to the next day. 

My start-up experience also had pitfalls and taught important lessons on what to do and, equally important, what not to do. The “what not to do” lessons that my well intentioned, non-entrepreneurial advisors didn’t teach me were the most critical. Sanitas is the company I wish existed when I started in 2010 and the company that needs to exist in 2023. I endeavor to help with both the what and what not to-do’s.

Sanitas was founded with a simple question: what sucks in my profession?

While the list of suck about accounting is long, my top ten items are. 

1. Accountant speak
2. Bad and unclear communication
3. Lots of numbers, little story or narrative around the data
4. Bad culture fits
5. Inflexible approach towards problem solving
6. Resistance to changing business systems
7. Poor presentation skills
8. Inconsistent work product
9. Consultants with misaligned incentives and may not be your teammate
10. Accounting as an island that doesn’t work well cross-functionally

Sanitas aims to solve these shortcomings and help owners and operators. We want to be your partner and teammate. Good business is about great customer service. For us, that means taking pride in serving internal customers across your organization.

Sanitas is committed to continuous improvement, team empowerment, and focusing on internal customer service. By embracing those principles, my goal is to serve and delight our customers and build mutually beneficial long term relationships.

This is the most intimate project I’ve worked on. It bears my soul, my vulnerabilities, and is born out of decades of experience and my belief on how accounting and business can be improved.

I hope we can connect.

-Andrew